2017 has seen LIVE video become one of the biggest social media trends, changing the way people interact online. Live streaming is a fabulous way to reach and interact with an online audience, drawing them in far more than traditional videos. Facebook Live videos get viewed for three times as long as a pre-recorded video. Twitter streamed more than 600 hours of live video in the fourth quarter of 2016. Of these hours, 10% were entertainment, while 38% concerned news and politics, and 52% involved sports.
So how could you use Live streaming to reach your audience?
If you’re looking for a compelling way to build trust with your audience, a live video is a great place to start. You could simply offer a behind-the-scenes tour of your offices or production facilities. The use of industry influencers though can add an entirely new dimension. Invite an industry influencer to interview some of your staff in a live conversation with questions and comments from viewers, or to interact with the public during a product launch. Facebook Live can drive global exposure to your brand, reaching your target audience via Social Media streaming, and an already engaged audience. Traditional TV has seen radical changes over the years. Two of the biggest drivers to TV marketing were the remote control and the VCR.Today though an appointment to view means very little to an online audience. Viewers watch via tablets and smartphones, getting instant updates when their favourite interest goes LIVE.