LIVE video in 2017
2017 has seen LIVE video become one of the biggest social media trends, changing the way people interact online.
Live streaming is a fabulous way to reach and interact with an online audience, proven to draw them in far more than traditional online videos. Videos on Facebook Live get viewed for three times as long as a pre-recorded video.
Twitter streamed more than 600 hours of live video in the fourth quarter of 2016. Of these hours, 10% were entertainment, while 38% concerned news and politics, and 52% involved sports.
So how could you use Live streaming to reach your audience?
If you’re looking for a compelling way to build trust with your audience, a live video is a great place to start. You could simply offer a behind-the-scenes tour of your offices or production facilities. The use of industry influencers though can add an entirely new dimension. Invite an industry influencer to interview some of your staff in a live conversation with questions and comments from viewers, or to interact with the public during a product launch.
Adding an influencer stream to your event offers engaged fans a fun new way to take part in the action from a remote location. It also builds awareness of the event among those who didn’t know about it. Live streams appear at the top of social media feeds, so users receive 200% more notifications for live streams than for other activity.
Live streaming in business
In the business sector live streaming can be used to simply unite an organisation. Reconnecting remote sites with head office, giving the opportunity for home working team members to discuss in conference the latest information from head office. Live doesn’t have to be one way, the use of private chat rooms and emailed questions allows staff the ability to interact throughout the broadcasts.
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